Resume

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Key Skills

Writing and Editing  |  Brand  Management  |  Strategic Communications Planning
Executive Communications | Social Media Strategy  |  Print Advertising Design/Strategy
Communications Strategic Planning  |  Resource and Budget Managemen
Personnel Management

Technical Skills

Expert level in: Adobe Design Suite |  MS Office Suite  |  Web Analytics  |  Graphic Design
Photography  |  Video Production  |  Editorial Content Creation |  Digital Content Creation
Web Management on Multiple Platforms  |  Brand/Staff/Project Management
Strategic  Communications Planning

Education

2016 MS, Arts Admin., Media Management, UO School of Allied Arts & Architecture
2016 Masters Certificate, New Media and Culture, University of Oregon
2002 BA, Video Production, University of Oregon School of Journalism and Communications

ODE Early Learning Division

Electronic Publishing Design Specialist, Sept. 2021

I was hired in late summer of 2021 as the temporary Electronic Publishing Design Specialist for the ELD. Since then, I have been working with the communications team to manage various design and communications support projects for the various programs and HUBs managed through ELD. I have taken on the primary website content management for both ELD’s internal and external websites, and designed a number of fliers and reports.

  • Increased web traffic analytics ranking to our Child Care Update news page from 30th most popular to 3rd most popular
  • Designed applications and promotional materials for various projects
  • Worked with community partners to design promotional postcards and fliers
  • Created a clearer programs section on the current website
  • Project lead on intranet policy and content management process
  • Contributed to the overall communications strategy for the new DELC Agency
  • Designed the Dept. Early Learning and Care (DELC) brand and collateral
  • Created and managed the DELC Agency Design Project intranet page
  • Provided input and technical strategy around the new DELC website
  • Redesigned the communications intranet page and designed the research page
  • Made publications accessible and design them in multiple languages
  • Guided communications strategy for a variety of programs, community partners, and COVID grants team
  • Took promotional photos for stories produced by the communications team
  • Created and maintained a legislative session tracking page on the intranet
  • Created and maintained a legislative session tracking page on the intranet

OnTarget Spray

Director of Marketing and Communications, December 2020 to July 2021

I was On Target’s first in-house marketing and communications professional. They had no strategic plan, and no process or structure in place for scheduling content or managing workflow or email outreach. I was expected to simultaneously put these structures in place, create a strategic plan, and generated leads for the company’s sales people.

  • Increased organic social media engagement and followers by 30% in six months
  • Created lead generation streams from social media and google ad words
  • Generated 120 original leads in 3 months
  • Updated the company’s visual brand identity
  • Oversaw website redesign and increased web traffic by 20%

University of Oregon School of Music and Dance

Communications Editor, August 2012 to December 2020

I was in this position for almost 9 years. During that time I took on an increasingly substantial role in advising senior staff, faculty, and deans in communication strategy to promote both the school, its events, faculty and students, as well as vital information about public safety around the COVID-19 virus. I was a strategic advisor, graphic designer, photographer, graphic artist, content creator/writer, and video editor.

  • Managed content for a sprawling unit website
  • Designed 95% of the print and digital collateral, t-shirts, and conference programs
  • Advised faculty, development, and the deans on advertising/communications strategies and event promotions
  • Drafted executive speeches, letters, and articles for internal and external audiences
  • Wrote engaging alumni profiles and online articles about faculty and students
  • Promoted the school online and in print
  • Created promotional images and digital art with Adobe Design software
  • Established an Instagram account in 2016 and built a 1500+ follower base
    in the first year
  • Managed all other social media platforms, created and shared content
  • Shot and edited dozens of promotional videos and hundreds of photos
  • Strategized event live streaming uses and integrations
  • Consulted with contractor creatives to develop annual promotional art
  • Coordinated ticket sale logistics with the UO Box Office and Hult Center
  • Managed student personnel

Salem Multicultural Institute & World Beat Festival

Program Coordinator, April 2008 to August 2012

Managed all marketing, communication, branding, social media, and web content creation. Managed volunteer staff that varied from 12 core volunteers to 250 seasonal volunteers. Lent technical assistance and guidance to volunteer staff. Wrote and edited press releases, annual reports, newsletter articles, web content, and gallery content. Served as the in-house photographer and graphic designer.

  • Collaborated with freelance writers, photographers, graphic designers, and technical consultants on a variety of exhibits and marketing pieces.
  • Oversaw the 2008 Salem Multicultural Institute rebrand.
  • Managed multiple projects with competing, often tight, deadlines and multiple stakeholders.
  • Was highly organized and able to make decisive, confident decisions, often on the fly.
  • Used advanced project management skills to plan and install gallery exhibits and manage festival vendors, and dragon boat team practices and competitions.
  • Worked under pressure to meet deadlines while juggling multiple priorities and opinions.
  • Worked effectively and collaboratively within a team environment with multiple community and governmental stakeholders.
  • Wrote and edited gallery text content condensed from many sources and standardize into a cohesive voice and style.
  • Increased gallery visitorship by 18%.
  • Created exhibits that garnered praise in the local press, and attracted high-end donors.
  • Worked with government officials and senior leaders of large organizations like Salem Hospital and the City of Salem.
  • Managed marketing and communications, brand, publications, advertising, social media, strategic communications, and website design.
  • Served as the in house graphic designer and photographer for digital and print materials.

Polk County Itemizer–Observer

Staff Reporter and Photographer, June 2004 to April 2008

  • Won the 2008 Best Feature Story from the Oregon Newspaper Publishers Assoc.
  • Reported on County and City governments, wrote lifestyle feature stories
  • Photographed sporting, community, and art events
  • Generated one-third of the newspaper content a week

Side Projects and Coursework of  Note

  • Created a brand identity and new website for Sierra- Cascades Yearly Meeting of Friends (to be launched June 2023)
  • Took classes in Arts Administration, Marketing and Management, Museum Studies, Financial Management, Program Management and Cultural Policy, 2013-16
  • Conducted my research on mass digitization projects at large museums and created guidelines for smaller organizations to take advantage of digital publishing platforms, 2013-16
  • Designed All Aboard! (Oregon Black Pioneers Exhibit at Oregon Historical Society), 2012
  • Designed Perseverance (Oregon Black Pioneers Exhibit at Oregon Historical Society), 2011
  • Ran two successful fundraising dragon boat races in Salem and Eugene